E-Commerce News

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E-Commerce News

E-Commerce News

E-Commerce Solution Unveiled with Customizable E-Catalogs

[October 23] Intelligent Interactions announced it will join with Open Market Inc. to develop a personalized electronic commerce solution.
Under the alliance, Open Market's Transact e-commerce software, LiveCommerce e-cataloging software, and SecureLink commerce-enabling technology will be integrated with Intelligent Interactions' dbC0MMERCE database-driven e-commerce product.
The combined technology will provide merchants with an electronic commerce solution that will enable them to sell and track inventory, promote products and services, monitor accounts receivable, and deliver personalized electronic catalogs to consumers and vendors.
Also featured in the new product is real-time reporting and the ability to integrate existing database content into the dCOMMERCE database, such as consumer purchasing behavior data compiled from market research.
"For years direct marketers have relied on transaction history (customer purchasing data) as the best indicator of future buying patterns," said Michael Rowsom, VP Marketing of Intelligent Interactions. "Our Internet commerce application with Open Market brings secure and highly effective database marketing to the Web using both offline and online data sources to personalize catalogs."